BRANDING AND MERCHANDISING

Innovative merchandising solutions have supported seamless transitions into new markets. For a wholesale brand expanding into D2C e-commerce, a series of product hang tags was created as part of a comprehensive marketing initiative.

This effort also included brand landing pages for e-commerce platforms such as Overstock, Wayfair, and Hayneedle, alongside SEO-optimized product descriptions for hundreds of SKUs. By ensuring all marketing content adhered to brand guidelines, this initiative strengthened the brand’s online presence and boosted e-commerce performance.